Founder Daniel Ek, the most important man in music today, started the music platform seven years ago believing that Spotify's huge on-demand catalog combined with big data and social sharing could offer users (and artists) something better than piracy. It’s a big win for Lorde, and for Spotify. The foundation help Lorde's first album "Pure Heroine" debut on Spotify at number one this fall with more than six-million plays in its first week. By May Lorde was already number one on Spotify’s Viral Chart-it wasn't until June that traditional radio began to play "Royals." Fast forward to today, Lorde's music has been streamed 100 million times on Spotify (not to mention 92 million views just for "Royals" on Youtube) and is number one on the Billboard Hot 100, beating out the likes of Eminem and Miley Cyrus. Savoca and his Spotify team began promoting Lorde throughout the platform and featured her on the Spotify homepage. They shared the track with friends on Spotify, Facebook and Twitter… it spread like wildfire.” “The users felt they discovered something really exciting and they wanted to express it. “It translated into this social phenomenon," says Savoca, who previously worked in digital marketing and business development for music labels like Sony and Warner. Steve Savoca, the head of content at Spotify, took notice quickly. Lorde continued to jump on Spotify's Viral Chart, cozying up with superstars like Katy Perry, Drake and Lady Gaga. The plays just kept growing as word of the track spread across their network.It was the first spark that lit the blaze of attention and activity that culminated in Lorde's incredible album debut.” “Six days later, "Royals" debuted on the Spotify Viral Chart. “The moment Lorde's "Royals" was added to Sean Parker's popular Hipster International playlist on Spotify, we saw an immediate reaction around the world,” Jason Flom, the head of Lava Records, who signed Lorde this spring, said in an email. On April 2nd, Parker added Lorde’s single “Royals” to Hipster International, a move that would help propel the then unknown sixteen-year-old to international stardom.
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